real time attention scoring · programmatic · live

Generate30%+ ROAS liftby reaching peopleat the right moment

Receptiv scores every bid request for receptivity and adds the high-scoring impressions to a Deal ID, synced to your DSP seat. No change to supply, no change to targeting.

Bid stream · live14:22:08.421 UTC
REQ-9F2
0.92
REQ-9F3
0.78
REQ-9F4
0.14
REQ-9F5
0.88
REQ-9F6
0.31
REQ-9F7
0.96
REQ-9F8
0.62

As a person’s attention ebbs and flows, bid requests addressing that person are moved into and out of the high-receptivity segment.

Programmatic is optimized for audience targeting

Audience: solved.
Supply quality: solved.
Timing: not solved until now.

Who

Audience targeting
Segments, intent, demographics.
Solved · 240 vendors

Where

Media quality, placement, context
Viewability, brand safety, environment.
Solved · 186 vendors

When

Receptivity
Real-time behavioral signals at the moment of bid.
This is Receptiv
A woman on a subway with headphones on, eyes closed, while the man beside her holds up a sign reading 'Perfect Brand Message'.

When timing is wrong, the math doesn’t math.

impression 9f4 · score 0.14 · attention: idle
right audience · right placement · wrong time
What it moves

But when the moment is right, the message lands.

A high-receptivity moment performs like better creative, a better placement, a better audience. It’s just better timing.

>30%
ROAS lift (minimum)
>30%
CPA decrease (minimum)
0
Changes to supply
0
Changes to targeting
High receptivity moments drove a 40% decrease in overall CPA and a 71% decrease in Key Outcome CPA.
Alexandre Ghazal· Digital Platform Manager, Omnicom Media Group
The signal

A receptivity score on every bid request:
‘is this person paying attention right now?’

Already inside your DSP & SSP partners

A person’s attention shifts moment to moment. Receptiv scores each bid request in real time. High-scoring impressions are bundled as a Deal ID, synced directly to your DSP seat.

Nothing else changes.

Under 5ms
No publisher changes
No IO required
// How it works3.1ms total
01
Observe real-time behaviors on publisher pages scroll, focus, session state, micro-behavioral signals
ambient
02
Bid request enters SSP standard OpenRTB call
+0.0ms
03
Receptiv scores it against live behavioral signals
+2.1ms
04
Score ≥ threshold → flagged into your existing Deal ID
+2.6ms
05
DSP sees it · auction proceeds no change to your bid logic
+3.1ms
06
Performance lift becomes visible in reporting within 48 hours, as high-receptivity users take action
+48h
A 20-point increase in Receptivity doubled conversion rates.
Pandora × Dentsu
Getting started

Add it to a live campaign and see immediate lift.

Activate Receptiv the way you’d activate any deal. ROAS begins to lift within 48 hours.

Experience perfect timing.

3 minutes · No IO · No supply · No audience. Just good clean lift.

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